Working with Preacher and Partizan Studio I produced this campaign with Picnic Studio in London and CD/Director Liam O’Connor.

Metal behemoth BABYMETAL get their creative process charted, told from the perspective of the Monster to appear on the cover of an exclusive release for this campaign.

This included a one day shoot in Bulgaria and Picnic handling the character design, world building, 3D animation and compositing for the final films and additional assets for online and print.

Client: WeTransfer

Client:

Agency: Preacher, Austin TX

Creative: Zach Watkins, Marcus Brown

Production: Stacey Higgins

Production: Partizan Studio, LA & Picnic Studio, London

Exec. Producer Animation: Angela Foster
Exec. Producer Animation: Dan Sormani
Exec. Producer Live-Action: Kimi Porter Thomas

Director: Picnic Studio

Creative Director: Liam O'Connor

Exec Producer: Mina Song