Working with JWT Atlanta and Scana Energy this was the first of a still running campaign that introducesHarry and his family.

The premise of the work was simple: Who would benefit most from low-cost natural gas? The answer: Bears. No more hibernating in winter, washing in cold streams and eating raw fish.

This was filmed in Atlanta and MPC handled all the post production.

Client: Scana Energy

Agency:JWT Atlanta

Creative: Doug D’Arrigo (ECD), Emlyn Portillo (ACD, Art), Javier Molinos (ACD, Copy)

Production: Sherry McLenon

Production: Chirp Films & MPC Creative, NY
Exec Producer: Dan Sormani

Director: Patrick Cummings